S-Curve Analysis
The MPSI® S-Curve Analysis provides a statistically sound method of evaluating market share and outlet share relationships. Developed from a thorough assessment of more than 500 markets worldwide, the MPSI S-Curve Analysis lets you see how your brand is positioned versus the key competitors. You will learn how near or far your brand is from critical mass and saturation. And you’ll find out what the optimal market and outlet share position is for your market.
Features
Gasoline and convenience store S-Curves available for more than 500 markets worldwide
Flexibility to create anywhere market and outlet share data is available
Results delivered in easy-to-understand graphs
Benefits
Gives you knowledge of your brand’s position versus competitive brands in the market
Provides the market/outlet share position for critical mass, the point at which market share increases at a greater rate than outlet share as new outlets are added to your network
Computes the market/outlet share position for saturation, enabling you to determine when you will take volume from your own network of sites as new sites are added
Lets you evaluate brand positions for acquisition and divestment opportunities
Requirements
Analysis requires market and outlet share data for a minimum of five companies or brands. If you have questions, contact an MPSI sales representative at 800-727-6774 in the U.S. or 918-877-6774 outside the U.S.
Cost
For more information, contact us at 800-727-6774 in the U.S. Outside the U.S., call 918-877-6774 or contact us at any of our international offices. You may also contact us by email.
Product Literature
Download the MPSI
S-Curve Analysis product sheet.
Related Information
Contact Us
Call 800‑727‑6774 or 918‑877‑6774 in the US and Canada. You can also contact us at any of our International Offices or by Email.