Price Zones®
The MPSI® Price Zones® solution is a market segmentation tool that helps you create price zones around natural pockets of consumer spending that exist within every geographic area. With your price zones objectively and consistently defined, you will be able to set Dealer Tankwagon prices for each zone without adversely affecting dealers in neighboring zones. The MPSI Price Zones solution lets you price fuel according to zone conditions for greater fairness, flexibility and profitability.
Features
Detailed supply and demand data used for creating price zones that objectively represent the marketplace
Proven MPSI modeling technology used to simulate price changes at subject outlets
Ability to draw competitive impact areas
Detailed map showing all prices zones in the market
Reports summarizing your volumes, your competitor’s volumes, average prices and market shares
Benefits
Create price zones objectively and consistently.
Establish more competitive pricing by pricing fuel according to actual zone conditions.
Increase the effectiveness of your brand on the street.
Identify price drivers and key competitor brands by zone.
Separate areas of heavy competition.
Optimize dealer tankwagon profits.
Satisfy zone requirements of both marketing and legal departments.
Requirements
Results are typically delivered in report format. Other media are available upon request.
Cost
The Price Zones solution is competitively priced. For more information, contact us at 800-727-6774 in the U.S. Outside the U.S., call 918-877-6774 or contact us at any of our international offices. You may also contact us by email.
Product Literature
Download the MPSI Price Zones product sheet.
Related Information
Contact Us
Call 800‑727‑6774 or 918‑877‑6774 in the US and Canada. You can also contact us at any of our International Offices or by Email.